Article marketing gives the author an opportunity to share their expertise and experience with others by writing and then posting their article on a variety of sites such as article publishing sites, blogs, social media or web forums. Article writing and article publishing is a excellent tool for marketing online that gives the author great control over where his material gets placed originally and the content that the writer wants communicated.
By publishing the article on “authority sites” and providing links back to his own website, the author will generate backlinks that are critical in measuring the success of an author. Authority sites are websites (such as EzineArticles and YouTube) that typically command respect by generally containing quality information. Backlinks are incoming links to a website or webpage. Their significance lies in Search Engine Optimization (SEO). The number of backlinks is one measure of the popularity or importance of that website or page and large numbers of backlinks will move an author’s article to a higher position in a search engine’s search.
Step One: Select your topic
An article is a little piece of you, the author. You bring to the table a wealth of knowledge, expertise, real-life experiences, analysis of past accomplishments, learnings from failed attempts and from successful endeavors. This is what should form the basis for an article. Select some aspect of your business, life, success or failure that will help someone else who is looking for that information. You are the person that possesses the information, you are the expert and ready to share with the reader. You are writing the article to help the reader.
The topic is best if it links to your areas of strength. Start off with article writing about what you know well. Based on that knowledge you can share what you have learned, how it has made you successful, or how it can be incorporated into the reader’s business or life to improve that. The topic you select could address a problem that you have seen and overcome. It might provide training in an aspect of marketing, including article writing, prospecting, lead generation, web use or any area you know enough about to share with others. .
Step Two: Research, develop and write your article
Unless you are the truly world class expert on your topic, it is a good idea to see what other information is available to supplement your own knowledge. With the internet at our fingertips, a small amount of time devoted to doing a bit of research about our topic could land a few real “gems” to add to the content we are producing. This is very good for your readers, plus it is excellent for you to broaden your own knowledge base. Do not worry that you are covering ground that has been trod before. There is very little that is said and done that has not been said or done before.
You are bringing the value of your experience and expertise to the reader that they have NOT seen before.
At this point you will have to put “pen to paper” or keyboard and do the hardest part, writing the article. Most experts say that articles in the 400 to 600 word length get the most traffic and readership. Articles that are very, very short are likely not to contain enough information to flesh out the topic sufficiently. Very long articles may be seen as boring and the reader may get tired of going through your material. Keep them concise and focused.
Focus on your topic. Some authors have so much to say they ramble, bring in extraneous information or try to cram too much into one article. If you are faced with information overload, write more than one article and target each one to a sub-segmant of your topic. Or perhaps you might write a series of articles.
One of my passions is flying radio controlled model airplanes and I am in the process of writing a series of articles on how to learn to fly one. By the time I will be done, there will be dozens of articles on this one topic, but it has many components.
PLEASE, by all means, when you are finished, spell check the article. With today’s word-processing, there is no excuse for incorrect spelling or bad grammar. But we see it all the time. When you are done editing the article, spell check it one more time just to make sure your editing did not introduce an error.
Step Three: Publish the article
Publish your article widely. Some article publication sites (e.g. EzineArticles) are particular that you are publishing an original article with them. But at the same time you want to post it to your blog. You might change it enough so they are similar but not the same, however, that can take lot of time. You could wait to publish it on your blog until the article site publishes it. Your call. Beyond that, remember the name of the game is backlinks, so put it out there in Facebook, LinkedIn, or any other social media you use. Use article submitter software if you have it.