Social Networking with Twitter

Twitter is a great tool for social networking results in online marketing, network marketing and internet exposure.  Twitter does have limitations and as with any social networking tool, care must be used to ensure that your marketing use of it does not conflict with the guidelines for use as a social site.  Unfortunately, if you run afoul of those rules you could be shut down and lose all the hard work you have put into it.  On the positive side, since there is so much interest and such a wide use of Twitter, there are a lot of Twitter tools that have been developed to help us.

Twitter is an easy and low cost method to promote your business or brand to a huge audience and your goal is to reach as many potential contacts, customers or prospects as possible.  You should make an active part of each workday a block of time (as little as 30 minutes, perhaps up to an hour) to grow each of you major social networks aka social networking.  For Twitter, getting new followers can be done in many ways:  First make sure you have a Twitter link on your website, your blog, your email signature, in all your bios on all networking sites and on your business card (paper or electronic – don’t have one, call me) .  You can also Google “follow back list twitter” and get a list of over 10k Twitter users who will follow you back if you follow them.  Find and use one of the training programs (again, call me for an excellent one, FREE to boot or click here).  Finally, use the tools below to get new followers. 


Twitter is phenomenal for social networking, but it takes forever to ask people one by one to follow you and to follow them back.  Tweepi is a way to speed that up dramatically.  There are potential pitfalls to using this too often and trying to do it too fast.   Use it expeditiously, a couple of times a week and it should be okay especially if you do not have too many more people you are following than who follow you.  This is another major benefit of using Tweepi, to keep that better balance by clearing out folks who do not follow you back.  My video shows how to use Tweepi ( ).  This is a free service. 


Twiends helps connect Twitter users with other Twitter users to expand their followers. This social networking is accomplished through a very simple system of credits. Every time you follow another users Twitter account you earn credits that can be used to acquire followers to your Twitter account. The more Twitter accounts that you choose to follow the more followers you get to your account.  If you don’t have the time to earn credits manually you can buy the credits you need otherwise it is free to use.

As you get larger and larger numbers of new followers using one of the account management tools below will be useful and help in managing both your Twitter account and your time investment.  You will be able to find out who followed you back and who didn’t.  You can also use these tools to unfollow people that didn’t return your follow.  Twitter does not “like it” if you mass unfollow people or unfollow those who did return the follow.   Since many of these tools allow you to mass unfollow, it is important to follow the Twitter guidelines that you keep the number of people you follow in close proximity to those who follow you back.


Simply connect with Twitter and Manageflitter shows you who you are following and who are not following you back.  You have the ability to select who to remove from the list.  Unfortunately, you must do it one by one (unlike Tweepi where you can select up to 40 to remove at once).   On the other hand you can filter your account for a variety of characteristics such as users without a profile image or users that are quiet or tweet a lot. There is a paid upgrade available but the basic free site has all the features an average user will need.


Simply enter your user name and it will show you who isn’t following back, who is a fan and mutual followings. If you connect with Twitter, it will also give you the option to follow or unfollow users.


If you want to find followers in a specific geographical area or category, this is the tool for you. It lets you search for users by city or from a directory of categories. This is great if you have a local business and you want to connect with all the Twitter users in your city for example. You can also follow and unfollow within this tool.

You are trying to attract people to view your tweets, take action that will benefit your business and help you grow that business.  So while you should try to establish a massive following, avoid unfollowing people who follow you (this may make you look more attractive to others or as if you are someone that people are really attracted to follow – like a movie star), but is it not good social networking practice.

It may seem that frequently posting your product link or links may drive more business; a social networking site is not the place to do that.  It is easily considered spamming and even if Twitter does not put a damper on you, your followers will ignore you.

The following is a paid site that gives you a number of tools including one in which you can respond to people who follow you by sending them a Direct Message (DM) automatically.  The cost is quite low and if you have a well crafted message, it can help you automate your Twitter social networking.


As your account starts to grow substantially; it becomes difficult to keep track of your new followers.  This tool is very useful if you want to set up a welcome message to send to your new followers.   It is not a good idea to add a link to your business to that message because that is what too many people not interested in doing social networking the right way are doing it.  This will turn people off to you and destroy a lot of hard work you have put into setting up that social network.   Come up with something creative and original within the 140 character limit (suggestions are in the information I mentioned earlier to contact me about).

These tips and suggestion along with the management tools can help you make the most from your Twitter social networking.

Posted in Internet marketing, Lead Generation, Network Marketing, Prospecting, Techniques, Uncategorized, social networking | Tagged , , , | 1 Comment

Social Media and Social Networking (Social Media for Business)

 Social media and social networking should be a critical element in a small business trying to increase draw to the store or site, trying to increase exposure and traffic, trying to expand their customer base and growing the business.  The business can successfully use social media for business as part of their promotional tactics.   It must be integrated into the overall marketing plan, set up and executed accordingly.

Social media and social networking will not replace tried, true and tested ways of traditional marketing and sales, but can enhance those efforts by engaging customers and prospects and leading them to taking the action that the business owner wants them to take.  In addition to the traditional methods including advertising, calling family, friends and acquaintances (warm prospects), cold calling, meet-up groups, networking groups and other social networks, social media forums expand the reach of the business owner far beyond those other prospects.

Learning to use social media and social networking includes developing a strategy for it consistent with the goals of the overall marketing campaign.   For example, if the business is a service business trying to expand the use of their services among current users of their type of business, the focus of the social media efforts should be on customers not satisfied with their current vendor, looking to replace a vendor who went out of business or newly entering their own business.  With that in mind, the business owner and employees can search social forums that service those types of customers or address the concerns and needs they have.

The owner should prepare specific guidelines covering his direction for using social media for business for everyone associated with promoting the business and with customers of it.  This will assure that all postings concerning the business that any employee posts will be consistent with the goals and directions set by the owner.  These guidelines should cover the following, but may be more or less inclusive depending on the business, the message and the overall strategy:

Of utmost importance is that employees understand they are responsible for everything they post in social media and social networking.  Posts must not contain offensive language, unsubstantiated claims, unproven results or negative material about the industry or competition.  Non-business subjects are to be avoided, such as politics, religion, sex, and highly controversial topics unless they pertain specifically to the business.

First, the posts must establish and build a relationship with the prospective customer.  The poster is the representative and point of contact with the prospect and should use that position to develop the confidence of the reader.  They are the first point of contact to establish the reputation of the business and as such must be an ambassador of good will and trust.

Secondly, social media and social networking posts should be open and verifiable.  By the poster disclosing their names, relationship with the business, their background and credentials they are not only generating positives, but are integral parts to the trust and relationship building needed for growing the business using these methods.

Thirdly, all posters are representatives of the company and their posts may have legal ramifications if they contain anything that violates local, state, or federal guidelines or laws.  The company, its owners and managers as well as the poster are responsible for obeying the laws and held accountable if they are not followed.

Fourth, all businesses market themselves by promoting information and that is what is going to be in the social media for business.  But there is also information that is confidential and should not be disclosed.  It is incumbent on the business owners and management to inform anyone posting about the company, those things that should not be posted due to confidential reasons.

And lastly, some housekeeping items.  Posts should be content rich but as brief as possible.  Wordy and excessively lengthy posts do not get read.   Readers of social media and social networking sites are accustomed to brevity and getting the point across in a few words (look at Twitter’s 120 character limit).  Use a spell checker on all posts.  Nothing is less professional than misspellings, grammar mistakes and punctuation errors in a promotional message. 

Small businesses are perfectly positioned to use these methods to increase draw to the store or site, to increase exposure and traffic, to expand their customer base and grow their business.  The small business owner must “lead the charge” in utilizing this additional facet of promoting the business (social media for business )and give good direction to his colleagues to let them know the direction he wants them to follow in using social media and social networking to drive his business.  Business owners who want to get more training on using social media, click here.

CALL or SKYPE ME ! .201.704.5209

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Posted in Article Writing, Education, Internet marketing, Network Marketing, Prospecting, Techniques, Uncategorized, social networking | Tagged , , , , | Leave a comment

Prospecting Scripts

A script for your prospecting calls (both telephone and in-person) is critically important to use and use effectively. This video presents the reasons for using a script, some script tips, hints and techniques, and examples of scripts.

Your script helps prevent:

  • loosing your place in your conversation with the prospect
  • loosing your train of thought
  • forgetting to ask important questions
  • missing out on being able to regain direction for your conversation after answering a question

Importantly, a script gives you confidence in your ability to handle the conversation.

I hope you enjoy the video, the content is vital to your having a successful conversation with your prospect.

My previous post regarding secrets of prospecting would be a good resource to review after this video.

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Secrets About Prospecting

In fact, there really are no secrets to prospecting.  Like anything else in life, once you learn a few things about prospecting, the mystery, and the fear associated with it, the reluctance to talk to people, the “dark side” will fade away.

The mystery, the fear, the reluctance can be overcome by learning to do some basic things outlined below.  Listening to or reading material by some of the folks who are very good at it will help.  You can pick up on who that might be on your own, but some of my favorite guys to listen to are Ray Higdon, Cedric Harris and Todd Falcone.

1.   Start by making your first question more unique.  Instead of saying “Hi, how are you?” which is what everyone else starts off asking, try something different.  “Hi, today is looking really great, how it is going for you?” sets you up as upbeat, optimistic and charged up and asks them to join you.  Or perhaps:  “A great Friday morning to you, how has the week been?” or “Hi, a great Monday to you and a better week to follow!” will set you apart from all the other folks who might be calling or talking with your prospect.

2.   Next, you want to start a conversation with your prospect.  Most other callers will start making a sales pitch immediately as if they have only a few seconds to get the prospect’s attention.  Using that tactic they probably do only have a second or so.  By engaging the prospect in conversational questions and answers, you begin a dialog that will capture their attention and pique their interest in who you are and in what you have to say rather than them trying to figure out how to get off the phone with you.

 The script you prepare for your calls should engage the prospect immediately and introduce who you are and why you are calling by asking questions to gauge your prospect’s interest and where they are in their process of “looking”.  An excellent script is essential.  If you have any doubts about yours, get in touch with me and I will forward a dynamite one to you that was prepared by one of the best network prospectors in the business.  “This is (your name) from (your city and state) getting back to you because:  you requested information, were referred to me, we met last week, answered an ad about (your reason for calling).  Is that correct?” or ““This is (your name) from (your city and state) calling to connect with you about ways for you to increase your business.  What is it you are doing to drive more traffic/business right now?”

3.   These questions allow you to not only start a conversation with your prospect, but to get their reaction to what you are calling about.  Your first objective was to engage the prospect, now you are qualifying them.  Keep your ears tuned to what they say and importantly, how they say it.

          Are they the type of person you want in your business?

          Do they sound like they are willing to be part of your business?

          Are they a bit outgoing, enthusiastic, good with words?

          Do they sound interested?

4.   Listen to what they say and respond appropriately.  Let me say that if it is clear at this point you really do not have a prospect, do not waste time, cut your losses and move on – say thank you and goodbye.  For those you want to continue with, ask permission to continue:  “Is this a good time for us to spend a few minutes talking?”

 5.   Now ask your probing and qualifying questions and these are tailored to your business.  “What do you do currently for a living?”  “How long have you been doing that?” “What do you like most about it?”  “Are you looking for fulltime, part-time or added income opportunities?”  “Given…would you…?” or whatever you have on your script.  You must have a list of questions in your script that you need to ask your prospect so you can fully quality them or you can determine they are not really interested.  If you do not know why they will buy, why they will not buy, if they are the decision maker or need affirmation from others, how long it will take them to decide and what else they might be looking to do, you could be wasting a lot of time on someone who is not a serious prospect for you.

 6.   Finally, make an appointment to get back in touch with the prospect.  Set an exact date and time.  This will give you a lot of information about your prospect.  Someone who will not commit and make an appointment is less likely to be seriously interested and less likely to be coachable in the long run.   You should initiate the follow up call yourself, but if the prospect calls you, well, that tells you something very positive.

 Your prospecting call should get a boost from using these suggestions.  Good hunting.

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Highly Productive Day – NOT !

Ever have one of those days?  You got up a bit early because you have a lot to do (and don’t we all), the day looks fabulous and you say to yourself “this is going to be a very productive day”.  Your list of things that just have to be done today (which you made at the end of yesterday) is on your desk and you are psyched.

You quickly get your morning routine out of the way (go back and brush your teeth, remember what your mother said), start the coffee for breakfast, take the dog out for a little walk and realize you have to clean up after him or the neighbors are going to complain.  Get out the pooper scooper equipment and pick up the litter.  Boy, it must have been a while, there is a lot more to do than you thought.  Put the litter in the trash and remember that today is garbage pickup and you forgot to put the cans out front.  While carrying them to the curb, you remember that there is another bag in the garage.

Oh yes, here it is, but you did not get the mess cleaned up from working on the mower.  Get out the broom and dustpan, clean up the clippings.  The mower has needed to have the oil changed and you have put it off since last year.  Alright, if you don’t do it now it will not get done.  Drain the oil, put the plug back in and find there is no oil to put into the mower.  Hop in the car and pick some up at Home Depot and while there look at a new gas grill, but it is too expensive right now.  Back home, finish changing the oil, put old oil in recycling container, garbage in bag and take bag to curb.  Oh no, they picked up the garbage while you were working on the mover or at the store.  Take bag back into garage.

Go inside, coffee now cold, reheat in microwave and get piece of toast and bowl of cereal.  Glance at headline of newspaper and read about neighborhood crime wave.  Put dishes in sink and run garbage disposal to get rid of leftover cereal.  What?  The disposal does not work?  Well the last few times it was making a funny noise and now it seems jammed.  Saw on internet how to fix this.  Fabulous thing, the internet.  Only took 20 minutes to find what might be the right wrench and it is not!  Okay, the guy on the internet said you could use a broom handle and I have one of those.  IT WORKS!  Boy, am I good.

Put wrench and broom away, go into kitchen to find dog looking to go out again.  Quick trip, right?  Run into neighbor who needs help moving a cabinet in his house.  You owe him for helping with your last big project, so can’t get out of that.

Get back inside to be greeted by kids asking what’s for lunch.  LUNCH, we just had breakfast.  No way, that was hours ago and my little army marches on its stomach.  Youngest needs to be dropped off at his friends house (we walked didn’t we), and the oldest wants to have a driving lesson on the way home. 

Finally, time to get something productive done.  Flip on light switch and flash, the bulb burns out.  Oh boy, what next?  Get step stool, take globe off fixture and unscrew bulb.  Just look at the mess in the globe.  Take globe to bathroom sink, wash out dead bugs and junk that has collected.  YUCK, now have to clean out sink.  Put new bulb in and globe back on, flip switch, ahhh, let there be light.  Take stool back to storage closet; find someone has left a mess on the floor.  Straighten it up because no one else is going to.

Back in office, light is on, sit down and turn computer on.  Phone rings, answer phone, it is your sister who has just spent the whole morning trying to get your mother to the doctor and back again, fighting with her kids, flat tire on car and just wants to unload on you.  This IS your only sister, so you commiserate and be nice to her.

By now it is 4PM and what do you have to show for it?  Sure you got a lot done, but it was not a focused effort on what you really needed and wanted to do.  This happens to all of us even if we work outside our house.  Life has a way of getting in the way.  This little spoof highlights that we have to plan, focus, prioritize and stick to it to accomplish what we need to and have set out to do.  Good Luck.

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Internet Marketing – Is It Selling?

Many people in internet marketing who consider themselves internet marketers when asked the question, are you in sales, would reply with “NO WAY!”  I can’t sell, never have been able to, never want to, not ME!

While I will not try to convince them they are wrong, they should consider a few things.

By definition, marketing has a very strong sales component.  Whether you are marketing a product or service, yourself or someone else, a tangible item or one that is not, you must convince the prospective buyer that what you offer has value to them, is worth the price and is reasonably easy to acquire.

Communicating that value, price and way for the customer to get the offer is selling.  Your skill in putting those things into a message that is understandable, concise, to the point and timely will determine your success.  You only have to look at a Barnes and Noble bookstore in the business aisle to find a wide assortment of books that say they can teach you the “art” of selling.

Many of these are excellent books and there are also large amounts of information on the internet that may also be useful in learning some of the tools for successful selling as part of internet marketing.  A good number are free.  You might want to start by looking at some of the article publication sites.

Here are a couple of tips that will make your efforts in selling more productive and make the selling process easier for you.

Figure out all the objections and reservations your prospective customer might have.  Prepare a response to each and every one that showcases why your product, opportunity or service is actually a benefit not an objection.  Then (and this is the key to making this work) address each of them in your presentation.  By the time you are done, your prospect will have nothing to prevent them from “buying” from you.

Next, make sure speed is part of your style.  Not in the delivery of the message, but the delivery of what you are selling.  “Right Away” should be your motto.  You will get it out to them “right away”.  You will call them back “right away”.  It will make you a preferred vendor if what they want is of the highest priority to you.

And finally, keep it simple.  Make it easy to find you and contact you.  Keep your presentation focused, to the point and as simple as possible.  Make it easy to get the product, make the payment and ship it.

To give you an example of what to do let me tell you about how I turned a dinner out with my Mom into a sales presentation.  We went to dinner at a restaurant she likes and knowing we would go there I had prepared a few ideas to share with the owner about increasing his business using mobile phone advertising.  After we had eaten, I asked to speak with him.  Prior to the meeting I had set up a demonstration on my cell phone showing him how he could drive more business to his restaurant, how he could promote specific items, send holiday reminders (giving him all the reasons he would find usefulness and overcoming objections on lack of potential use), and more than offset the cost.  I had set up a coupon (giving him a real life scenario about what he could do) showing him how to increase business on slow days.  An electronic business card showing his logo and store front culminated the presentation and gave him that added “WOW” factor personalizing and tailoring it to him.

It did not take long to prepare, but it then was easy to impress him with the value, timing and economic feasibility of doing it.

I hope this helps.  Use some of the ideas above and I think you will find “selling” in internet marketing easier for you to do.  Good luck.

Posted in Article Writing, Internet marketing, Mobile Marketing, Prospecting, Selling, Techniques, Uncategorized | Tagged , , , | 1 Comment

Excel at Article Marketing in 3 Easy Steps

Article marketing gives the author an opportunity to share their expertise and experience with others by writing and then posting their article on a variety of sites such as article publishing sites, blogs, social media or web forums.  Article writing and article publishing is a excellent tool for marketing online that gives the author great control over where his material gets placed originally and the content that the writer wants communicated. 

By publishing the article on “authority sites” and providing links back to his own website, the author will generate backlinks that are critical in measuring the success of an author.  Authority sites are websites (such as EzineArticles and YouTube) that typically command respect by generally containing quality information.  Backlinks are incoming links to a website or webpage.  Their significance lies in Search Engine Optimization (SEO). The number of backlinks is one measure of the popularity or importance of that website or page and large numbers of backlinks will move an author’s article to a higher position in a search engine’s search.

Step One:  Select your topic

An article is a little piece of you, the author.  You bring to the table a wealth of knowledge, expertise, real-life experiences, analysis of past accomplishments, learnings from failed attempts and from successful endeavors.  This is what should form the basis for an article.  Select some aspect of your business, life, success or failure that will help someone else who is looking for that information.  You are the person that possesses the information, you are the expert and ready to share with the reader.  You are writing the article to help the reader.

The topic is best if it links to your areas of strength.  Start off with article writing about what you know well.  Based on that knowledge you can share what you have learned, how it has made you successful, or how it can be incorporated into the reader’s business or life to improve that.  The topic you select could address a problem that you have seen and overcome.  It might provide training in an aspect of marketing, including article writing, prospecting, lead generation, web use or any area you know enough about to share with others.  .

Step Two:  Research, develop and write your article

Unless you are the truly world class expert on your topic, it is a good idea to see what other information is available to supplement your own knowledge.  With the internet at our fingertips, a small amount of time devoted to doing a bit of research about our topic could land a few real “gems” to add to the content we are producing.  This is very good for your readers, plus it is excellent for you to broaden your own knowledge base.  Do not worry that you are covering ground that has been trod before.  There is very little that is said and done that has not been said or done before.

You are bringing the value of your experience and expertise to the reader that they have NOT seen before.

At this point you will have to put “pen to paper” or keyboard and do the hardest part, writing the article.  Most experts say that articles in the 400 to 600 word length get the most traffic and readership.  Articles that are very, very short are likely not to contain enough information to flesh out the topic sufficiently.  Very long articles may be seen as boring and the reader may get tired of going through your material. Keep them concise and focused.

Focus on your topic.  Some authors have so much to say they ramble, bring in extraneous information or try to cram too much into one article.  If you are faced with information overload, write more than one article and target each one to a sub-segmant of your topic.  Or perhaps you might write a series of articles.

One of my passions is flying radio controlled model airplanes and I am in the process of writing a series of articles on how to learn to fly one.  By the time I will be done, there will be dozens of articles on this one topic, but it has many components.

PLEASE, by all means, when you are finished, spell check the article.  With today’s word-processing, there is no excuse for incorrect spelling or bad grammar.  But we see it all the time.  When you are done editing the article, spell check it one more time just to make sure your editing did not introduce an error.

Step Three:  Publish the article

Publish your article widely.  Some article publication sites (e.g. EzineArticles) are particular that you are publishing an original article with them.  But at the same time you want to post it to your blog.  You might change it enough so they are similar but not the same, however, that can take lot of time.  You could wait to publish it on your blog until the article site publishes it.  Your call.  Beyond that, remember the name of the game is backlinks, so put it out there in Facebook, LinkedIn, or any other social media you use.  Use article submitter software if you have it.

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Prospecting – Turning NOs into KNOWs

  We all expect to be told “no” when we are calling leads, prospecting and telling the story about our business.  We do have the opportunity to turn those “NOs” into other leads if we ask the person we are talking with some additional questions.  Take a look at the video.

You have established a conversation and when the lead indicates they are not interested, continue the conversation by asking if someone else they know might be interested in an income opportunity or to add an additional income stream to their current income.  In this day of job layoffs, unemployment, underemployment and dissatisfaction with the way the job market is going, people are looking for ways to make money, add to current income, start a business, and/or grow their current business.  Almost everyone you will speak to knows someone else who would fall into one of those categories.  

Do not let them get away.  Ask for a reference to those other folks.  Ask the person who has said “no” to you whether they “know” anyone else who is looking for added income, who is motivated, who is coachable and who might like to talk with you.  You might reassure them you are not selling anything, that you are offering help and training so that they are not afraid the person they are referring to you will not get back to them about that dang telemarketer the friend told about them. 

Some contacts will come up with names.  Others will still say NO.  Do not let them get away with that either.  In a real nice and friendly way, continue the conversation.  You might personalize it a bit by saying that you have spoken with several people already today and in today’s economy every single one knew at least one person who could use more income.  “Does anyone you know come to mind?”  In the video, my contact has said no twice and still will take another phone call, plus he gave me his email address.  Something piqued his interest during our phone calls, whether it was my persistence,\ or perhaps the friendly conversation, that he really does know people but is not willing to give them up yet without some show of faith on my part, or he himself might want to talk some more.  Time will tell. 

Keep the conversations going even after the NO, and you will reap rewards for your persistence over time.  Click here for referral to the best training site on the internet.

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Language as an Advantage

What if the “universal” language of the internet is not your native language.  Particularly for videos, a good command of the English language is very helpful and important.  But it is not the end of the world if English is not your strength.

A large advantage you may be able to exploit is being able to work with that segment market, or divide it into pieces that would respond to your using your native language to communicate with like-minded other internet marketers who share that language.

You would have a definite advantage in working with that segment of the internet as almost everyone else is targeting English speakers. The internet is worldwide and you might be able to help people who feel that because they do not speak or understand English well, they cannot be part of this community. You could give them some of the tools they need to be successful.

Speaking of tools…….We all need a system to manage our business, provide support, training, inspiration, products, capture leads and grow with us. This is the best. Click here for more information. Good Luck.

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Watch Your Language

It is critically important that when you speak and write that you are careful with your language skills. 

We all know videos are one of the most effective methods we have to communicate our message.  But do we all take enough time and care to make sure that what we are saying is done in the best way?  Do we use good English? 

Is it important to use good English?  The answer is always YES.  Of course, we all know that it is offensive to use vulgarity and swear words, but are we careful not to use bad grammar and local or regional slang?  Does that make a difference?

Of course it does. 

Even though people know that using vulgarity and curse words is wrong, they have become so much a part of everyday conversation that hearing the “f” bomb dropped throughout a conversation is not uncommon.  We all know that in our communications we cannot afford to use that sort of language.  It is too easy, however, to slip into bad habits.  Use proper grammar and try to talk up to people.  Make your listener think that you know they are well educated and expect to be spoken to in a similar fashion.

What if you do not speak good English, have an accent or have trouble with communicating in verbal English.  Perhaps your focus should then be on the written word.  Use articles and blogs rather than videos.  If English is not your native language and you have not mastered it, you might consider specializing in recruiting people who are native speakers of you native language.  There are so many different languages spoken that a segment like that might be very lucrative.  Do not be discouraged from trying an approach that is a little out of the box.

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