It is critically important that when you speak and write that you are careful with your language skills.
We all know videos are one of the most effective methods we have to communicate our message. But do we all take enough time and care to make sure that what we are saying is done in the best way? Do we use good English?
Is it important to use good English? The answer is always YES. Of course, we all know that it is offensive to use vulgarity and swear words, but are we careful not to use bad grammar and local or regional slang? Does that make a difference?
Of course it does.
Even though people know that using vulgarity and curse words is wrong, they have become so much a part of everyday conversation that hearing the “f” bomb dropped throughout a conversation is not uncommon. We all know that in our communications we cannot afford to use that sort of language. It is too easy, however, to slip into bad habits. Use proper grammar and try to talk up to people. Make your listener think that you know they are well educated and expect to be spoken to in a similar fashion.
What if you do not speak good English, have an accent or have trouble with communicating in verbal English. Perhaps your focus should then be on the written word. Use articles and blogs rather than videos. If English is not your native language and you have not mastered it, you might consider specializing in recruiting people who are native speakers of you native language. There are so many different languages spoken that a segment like that might be very lucrative. Do not be discouraged from trying an approach that is a little out of the box.